Christmas

Situated at the edge of the Blackland Prairie, Wills Point gives you a dose of small-town Texas Christmas charm. Celebrate the season with a parade, our Christmas Market, and tree lighting ceremony.

Located an hour east of Dallas, Wills Point sparkles with Christmas lights, decorated trees and storefronts. There’s something for everyone in the family to enjoy while awaiting the arrival of Old Saint Nick.

Christmas Parade

Our Lighted Christmas Parade is back by popular demand. If you are interested in participating in the parade, complete the form below. There is a $20 fee to participate in the parade.

Christmas Market

Step into a winter wonderland at the Wills Point Christmas Market! 🎄✨ Stroll through rows of charming vendor booths filled with holiday treasures, handcrafted gifts, festive décor, boutique finds, and delicious seasonal treats. From unique stocking stuffers to one-of-a-kind creations, you’ll find the perfect gifts for everyone on your list while supporting local makers and small businesses.

Enjoy the sights and sounds of the season as you shop—twinkling lights, holiday music, and the joyful spirit of Christmas all around. 🎶☕ Whether you’re sipping hot cocoa, finding that perfect holiday candle, or treating yourself to something special, the Christmas Market is the perfect way to kick off the holiday season in Wills Point! ❤️💚

Vendor Information

The Wills Point Christmas Market will feature Santa for professional photos, Christmas stories read by Mrs. Claus, a Young Entrepreneur Market, fun kids’ activities, and plenty of holiday shopping for adults—with a  tournament in the school gymnasium the same day bringing extra traffic to the event!

REQUIRED APPLICATION MATERIALS

  • Completed and SIGNED Application Form and Liability Release
  • Copy of Texas Sales Tax and Use Permit
  • Photos of Booth Set-up and/or Merchandise
  • Form of Payment

For questions please contact:                                                      Micaela Brewer, Event Manager                                                  903-802-9706 or micaela.brewer@willspointchamber.com.

PLEASE MAIL APPLICATION MATERIALS TO:

Wills Point Chamber of Commerce
Attn: Christmas Market
PO Box 178
Wills Point, TX 75169-0178

Make CHECK or Money Order Payable to: Wills Point Chamber of Commerce

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IMPORTANT DATES

Friday, November 21

Early Bird Application Deadline. (Must be received or postmarked by this date)

Additional fee of $10.00 after Friday, November 21, 2025.

No cancellation REFUNDS after this date.

Friday, November 28

Booth assignments sent

Vendor Set-up Hours

Saturday, December 6

7:00am – 9:45am

Must be set and ready to go by 9:45am

All vehicles must be removed by 9:30am

DISCOUNTS

  • CHAMBER MEMBERS receive a 50% discount on booth rental

IMPORTANT OPERATIONAL AND SAFETY RULES

MOVE-IN/SET UP: Vendors may set up their booth at the following date and time:
Saturday, December 6 | 7:00am until 9:45am
ALL SIGNS AND MATERIALS MUST REMAIN WITHIN DESIGNATED VENDOR AREA.
***ALL VEHICLES MUST BE IN DESIGNATED PARKING AREA BY 9:30AM***

MOVE-OUT/TEAR DOWN: ALL vendors must keep their exhibit/booth up and running until 3:00pm on Saturday, December 6, 2025. Those vendors who begin tearing down their booth space before 3:00pm on Saturday risk not being allowed to return as a vendor in following years. We want each and every event attendee to have the same great experience as the last. Therefore, we request all booths remain open for the full length of the event. ***NO VEHICLES WILL BE ALLOWED BACK INTO THE LOADING AREA BEFORE 3:00PM***

"Joining the Wills Point Chamber has made a big difference to me and my business. Not only has it helped me to reach out to new customers, it has given me new opportunities to get to know other businesses owners and broaden my network around the area."

- Cecilia Wichmann, Owner & CEO, Harlequin International, LLC

"Being a member of the Wills Point Chamber of Commerce has allowed us the opportunity to network with other businesses and meet new people. The Chamber has also assisted with advertising and promotion of our business and the different events we host."

- Tabetha Smith, New Life Home Healthcare

"Trinity Valley Electric Cooperative finds great value in the members of our cooperative and the communities we serve. We find it very important to support the local Chamber of Commerce and its efforts to promote our community. We are proud Chamber members."

- Joy Long, Public Relations Representative, Trinity Valley Electric Cooperative